Foodello–Fiksuruoka was founded in Finland in 2016. Through our online store, we strive to reduce food waste in Finland, the Netherlands, and Belgium. At the same time, we offer our customers a wide selection of affordable food and consumables.
Back in 2016, our story started with values. The food industry interested our founder Richard Lindroos – especially one thing: "Food waste is a huge global challenge, I thought that I would love to overcome it even one tiny bit."
This thought resulted in an online store that currently operates in three markets. The selection of our store mainly consists of residual items, which we buy from manufacturers, importers, and wholesale chains. For one reason or another, the lots have not found their way to the store's shelves and are therefore at risk of becoming food waste. The reason can be, for example, the product being removed from the selection, new sales packaging, too large a stock, or the approaching best-before date.
We believe that these products should not be thrown away, but rather brought to our online store at a cheap price to save the environment. At the same time, we also make the everyday life of our suppliers easier by buying items from them that might otherwise not be sold. 🌱
👉 ...and learn more about how our CEO Juhani Järvensivu is leading the team in fast-growing company!
In order to achieve our mission to fight against food waste, we have a team of skilled professionals working behind the scenes to make it possible. Here’s an overview of the different teams and the roles at Foodello–Fiksuruoka and how each of them contributes to our mission. 👇
Psst… In each team, we of course have a team lead. Team leads ensure the happiness and well-being of their team by supporting and guiding their team members in the best possible way. 💚
Procurement team is responsible for managing and curating the assortment of all the different categories in our e-commerce store. They source and purchase surplus food products from suppliers and build long-lasting supplier relationships to help them reduce food waste in the long run and ensure their goods are available to our customers at great prices.
Procurement teams operate in Finland and the Netherlands since all of them are specialists in their market area and know their audience.
Procurement Managers: Build strong relationships with suppliers and negotiate deals to secure the best surplus products. Curating the product assortment and ensure a diverse range that meets our customers' needs across different categories.
Product Data Manager / Merchandiser: Responsible for creating the products and data for the goods in our e-commerce store to help customers to decide what to order
👋 Get to know Procurement team and their stories: Roy, Anniina & Jhomar
Product team is dedicated to building and developing our e-commerce store, focusing on enhancing the user experience and making food saving even easier for customers. They ensure the smooth functionality of our e-commerce store, tackling challenges to improve our service continuously.
Product team is based in Finland, serving as a support function for all markets to ensure a seamless experience across regions.
Fullstack Developers: Maintain and build the e-commerce store, coding to ensure everything operates smoothly.
Designers: Design the store's aesthetics and functionalities, lead customer research, and drive development, ensuring both visual appeal and usability. Developers then bring these designs to life!
Product Measurement Specialist: Responsible for ensuring that our online measurement stack is collecting reliable data legally, reporting quality and meaningful metrics, and providing insights to improve our platform's performance and user satisfaction.
👋 Get to know Product team and their stories: Kasperi, Product team ways of working
Data team helps all our teams to make informed, data-based decisions. They are instrumental in enabling rapid testing and implementation of new strategies, like assisting the procurement team in accurately forecasting demand to ensure efficient sourcing and selling of surplus food.
Data team operates from Finland but supports and guides all our teams in different markets to ensure every decision is backed by data.
Data Architect: Designs, builds and maintains our data architecture and efficient data systems, focusing on developing and optimizing data warehouse, data pipelines, data orchestration, data products and integrations.
Data Engineer: Develops and optimizes data architecture, ensuring seamless data flow and accessibility, collaborating with architects and stakeholders for high-quality analytics support.
Business Intelligence Developer: Creates and manages BI tools as a whole, transforming raw data into actionable insights through dashboards and reports, driving strategic decisions.
Customer service team is dedicated to ensuring customer satisfaction and managing valuable feedback. As the face and first contact point for our customers, they play a crucial role in the company, not only by assisting customers but also by relaying feedback to the relevant teams.
Customer service teams operate in both Finland and the Netherlands, allowing us to provide swift and localized support to our customers.
Customer Service Specialists: Handle all daily customer communications, ensuring a high level of satisfaction. They are vital in sharing customer insights, feedback, and requests internally to enhance our e-commerce offerings and overall service.
👋 Get to know the Customer Service team and their stories: Jenni, Carolina
Marketing team is responsible for promoting product deals on an extremely data-led and really campaign-based approach. By running targeted campaigns that highlight the importance of fighting against food waste and the benefits of buying surplus food, they attract new customers and retain existing ones.
Marketing teams operate locally in both Finland and the Netherlands, to tailor their approach to each market's customers.
Campaign Manager (FI): Oversees the selection of products for marketing campaigns and newsletters, handling pricing and product choices to maximize impact. In addition, creates ads and localizes materials for brand campaigns.
Campaign Manager (NL): Executing marketing campaigns across multiple channels, this including for example crafting newsletters, creating advertisements, and developing social media materials.
Digital Marketing Manager: Manages digital marketing channels, as well as all PR and social media collaborations.
Digital Growth Manager: Selects the market-specific offers and plans promotions to drive growth. Analyzes product performance, collaborates closely with procurement managers and campaign managers, and optimizes webstore content.
Growth Hacker: Focuses on strategies to accelerate growth, identifying new opportunities to enhance our marketing reach and effectiveness.
👋 Get to know the Marketing team and their stories: Bas, Maud
Brand team works on creating and maintaining our brand identity and message, ensuring consistent and impactful communication across all channels. They ensure that everything aligns with our desired image both internally and externally, supporting all the teams across various functions.
Brand team operates in Finland, serving as a support function for all other teams across different markets.
Copywriter: Craft and manage all brand-related content, ensuring our tone and messaging resonate perfectly with our audience.
Art Directors: Oversee the visual aspects of the brand, producing materials that reflect our brand's aesthetic and values.
Logistics team is crucial to ensuring that every product ordered from our online store reaches customers seamlessly, making the journey of reducing food waste easy and effortless. This team ensures that the logistical process is smooth and efficient, enhancing customer satisfaction and sustainability.
Logistics team operates locally, with dedicated members in both Finland and the Netherlands, each managing their respective markets.
Logistics Manager: Collaborates with warehouse partners and delivery companies, negotiates packaging solutions, and develops logistics strategies to enhance efficiency and sustainability.
People team takes care of our team, their well-being, career development and all the important things that are tied to the employee lifeline with us. Their goal is to foster a workplace where everyone feels secure and supported, allowing them to succeed in their roles.
People team operates from Finland, providing support to the business by enabling an empowering work culture.
Head of People.
The finance team is integral to managing all aspects of the our financial health, ensuring that our operations run smoothly and sustainably.
Finance team operates from Finland.
The leadership team is responsible for guiding the company towards its future.
Led by CEO Juhani, their main role is to make important decisions that shape where the company is headed. In addition, each member of the leadership team focuses on their specific area, ensuring that their team meets its goals. That’s why every team has a representative in the leadership team so that every function’s voice gets heard.
💚 Together, they work to keep our company moving forward and fighting against food waste.